A series of animated shorts to explore the overnight oats brand - Oat Cult. The brief was open to experimentation and encouraged playing with controversial and provocative themes. The selective colour palette keeps the animations consistant and the tight composition creates tension and intrigue. 

​

Overnight oats with a billion gut-worshipping bacteria. Natural ingredients, no added sugar or artificial nonsense.

​

They actually taste great, so go check them out here: